Stop cutting football film by hand.
Get one clip per play.
Every snap to every whistle, cut out of your film as its own clip — plus the whole game with the dead time gone. Send us the game and we do it, or run it yourself on your own computer.
$15 a game, no subscription · or $199 a year to run it yourselfBuying means agreeing to our terms of service or, for the software, its licence agreement.
What you get back
Whichever way you use it, and without changing how you film.
Every play, snap to whistle
A kneel is three seconds and a kickoff return is fifteen. Each clip is as long as the play actually was, not a fixed window that cuts the end off your best run of the season.
Ready to hand out
One clip per play, named and numbered, a spreadsheet of timecodes, and the whole game as a single video with every huddle and timeout cut out — cut from your original at full quality. Ready for film sessions, cut-ups, scouting and highlight reels.
A fraction of the space
Most of a game is not football. A youth game comes out up to 90% smaller — an hour and a quarter becomes five minutes of plays. High school and college, with more snaps, nearer 60%.
How coaches use the clips — film study, cut-ups, scouting and highlight reels.
Two ways to use it
Same results either way. It comes down to how many games you have.
Easiest
Send us the game
$15 per game
or $30 for a deeper pass, which looks more closely for film where the standard run misses plays
- Nothing to install, no Google account
- Upload straight from your browser, from any computer
- We email you when it is ready — usually within the hour
- Your film is deleted as soon as your clips are made
- Pay per game — no subscription, nothing stored on your card
Buying means agreeing to our terms of service.
Best for a full season
Run it yourself
$199 a year
- 50 hours of film a year, unlimited clips — run games on your own Windows 10 or 11 computer, or send them to us
- A deeper pass counts 4 times the film’s length, and running a game again is free
- On your computer, your film never leaves it
- Nothing more to pay: the analysis runs on our Gemini, included in the licence. Sign in with your email — no Google account, no key to set up
- Use it commercially — break down film as a paid service if you want
- Every update while you subscribe · cancel any time
Buying means agreeing to the licence agreement.
Around fourteen games a season and the software works out cheaper. Fewer than that, or no Windows PC, send it to us.
No subscription and no package: you can pay for one game at a time. What Hudl, QwikCut and the rest cost, side by side.
How well does it work?
Measured on real game film: a five-minute stretch holding five plays, run three times over, with every play confirmed by hand, frame by frame.
| Plays in the film | Plays found | Same every run? |
|---|---|---|
| 5 | 5 of 5 | Yes |
It is judging video with a statistical model, and those are occasionally wrong — so check the clips before you build a game plan on them.
Questions
Is there anything else to pay for?
Sending it to us: no. $15 a game, or $30 for a deeper pass, is the whole price.
Running it yourself: no. The analysis runs on Google’s Gemini on our account, and that is included in the licence. If you would rather use your own Google Gemini key, you can save one to your account and Google bills you for those runs directly — about 75 cents an hour of film, $1.45 from 1 January 2027 when Google’s price goes up (here is how to get one). Either way, a run counts against your licence’s hours.
What kind of film does it need?
A game from a sideline camera that follows the ball — which is what most tracking cameras produce. MP4 for the software; MP4, MOV or MKV to send to us.
What happens to my film?
Running it yourself: your game file never leaves your computer. The analysis needs Google to see a low-resolution copy of it, a few minutes at a time, with its sound, sent from your computer straight to Google and deleted there once it has been analysed. The cutting happens entirely on your machine, and we never receive your film, your clips or even your file names.
Sending it to us: the film is uploaded to storage we control, analysed once, and deleted as soon as your clips are made. The clips are kept for three weeks so you can come back for them, then removed too.
If you coach minors and your league asks, our privacy page says exactly what is kept and for how long.
Will it find every play?
On the footage we measured, yes — five of five, on every run. But it is judging video with a statistical model, and those are occasionally wrong. Check the clips before you build a game plan on them.
How much film does the software cover?
50 hours of film a year, by each film’s length: a two-hour game uses two hours. A deeper pass counts 4 times the length. The same hours cover games you run on your computer and games you send us from your account page. Running a game you have already run is free, and the hours start again when your licence renews.
How many computers can I use the software on?
One at a time. You sign in to the software with your email — there is no licence key — and if you move to a new laptop, click "Sign out of this computer" at the bottom of the SnapToTackle window first and the new machine can take over.
Does the software need to be online?
Yes, while it finds the plays: the analysis happens online, on Google’s Gemini, and starting a run is when your licence is checked. Reading your film and cutting the clips happen on your computer.
Windows says the publisher is unrecognised.
That warning appears for software that has not yet bought a code-signing certificate. Choose "More info", then "Run anyway". Nothing is wrong with the download.